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Otto Lerbinger Corporate Communication. An International and Management Perspective


Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.

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Karol M. Klimczak Corporate financial communication in Poland

Craig Carroll E. The Handbook of Communication and Corporate Reputation


With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation

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Группа авторов The Handbook of Communication and Corporate Social Responsibility


This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

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W. Coombs Timothy The Handbook of Crisis Communication


Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication

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Otto Mellies An einem schönen Sommermorgen ...

Группа авторов An Introduction to Corporate Finance


An Introduction to Corporate Finance provides the reader with a complete overview of Corporate Finance from perspective of the investment Banker. The author, a corporate trainer and former investment banker clarifies the role of the investment banker in numerous corporate finance transactions, including mergers & acquisitions, IPO's, and valuation. Given today's corporate climate, every student studying corporate finance and those working in the field need this book to sharpen their skill set.

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Matthew Gilbert Communication Miracles at Work


Communication Miracles at Work is about experiencing breakthrough moments of connectedness and understanding with co-workers, managers, staff members, and clients. Developed out of Matthew Gilbert's experience as an employee, communication consultant, manager, and facilitator, Communication Miracles at Work will help readers develop effective communication and relationship-building skills for achieving workplace harmony. Topics include the «corporate culture» and how it enhances or hinders the ability of people to get along, the role of stress in ineffective communication, issues of gender in talking and listening, and how to use good communication in everyday situations. Readers are carefully guided toward seeing their own personal obstacles around communicating and are given effective tools on how to make almost any workplace encounter an opportunity for personal and spiritual growth. This book is for anyone who wants to have a better day-to-day experience at work, reaching out to people wherever they are on the corporate ladder, from those just entering the workforce to more experienced workers to managers and CEOs.

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Группа авторов The Handbook of Financial Communication and Investor Relations


The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in Communication and Media” seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of concern to contemporary practitioners, such as socially responsible investing, corporate governance, shareholder activism, ethics, and professionalism. In addition, the book arms readers with metrics and proven techniques for reliably measuring and evaluating the effectiveness of investor relations and financial communications. Bringing together the most up-to-date research on investor relations and financial communication and the insights and expertise of an all-star team of practitioners, The Handbook of Financial Communication and Investor Relations: Explores how the profession is practiced in various regions of the globe, including North America, South America, Europe, the Middle East, India, Australia, and other areas Provides a unique look at financial communication as it is practiced beyond the corporate world, including in families, the medical profession, government, and the not-for-profit sector Addresses “big-picture” strategies as well as specific tactics for financial communication during crises, the use of social media, dealing with shareholder activism, integrated reporting and CSR, and more This book makes an ideal reference resource for undergrads and graduate students, scholars, and practitioners studying or researching investor relations and financial communication across schools of communication, journalism, business, and management. It also offers professionals an up-to-date, uniquely holistic look at best practices in financial communication investor relations worldwide.

19263 RUR

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Tamara Gillis The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing and Leadership


The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.

9043.88 RUR

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Corporate Communication: An International and Management ...

OTTO LERBINGER, PHD, Economics Department, Massachusetts Institute of Technology, is Professor Emeritus of Public Relations at Boston University, specializing in corporate public affairs, crisis management, and international public relations. He has taught courses in Economic Behavior, Organizational Structure and Behavior, and Communication Theory. He also served as chairman of what is now ...

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Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a companys reputation.

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OTTO LERBINGER, PHD, Economics Department, Massachusetts Institute of Technology, is Professor Emeritus of Public Relations at Boston University, specializing in corporate public affairs, crisis management, and international public relations.

Corporate communication : an international and management ...

Corporate communication : an international and management perspective . Otto Lerbinger

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Lerbinger indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.

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Lerbinger indicates that more and more frequently corporations are establishing public affairs positions—typically within public relations departments—to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.

Wiley-VCH - Corporate Communication

Lerbinger, Otto. 1. Auflage Dezember 2018 360 Seiten, Softcover Praktikerbuch. ISBN: 978-1-119-47137-0. John Wiley & Sons. Probekapitel ... Corporate communication plays an important role in higher-level management to help build and preserve a company's reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate ...

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Corporate use of research in public relations - ScienceDirect

Otto Lerbluger Corporate Use ofResearch in Public Relations Public relations practitioners who ignore research will soon discover that they too areignored. That is one conclusion which Otto Lerbinger draws from the latest study ty the Foundation for Public Relations Research and Education on the use of research y corporate public relations professionals. A trustee ofthe Foundation. Lerbinger ...

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Otto Lerbinger | Study Abroad - Boston University

Otto Lerbinger, PhD Lecturer London Graduate Mass Communication Program. Dr. Otto Lerbinger holds a BA from City University of New York, Brooklyn College; PhD, Massachusetts Institute of Technology. Dr. Lerbinger’s specialty is corporate affairs and communication theory. He is the author of The Crisis Manager: Facing Risk and Responsibility, Manager’s Public Relations Handbook, Designs for ...

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The global manager : contemporary issues and corporate ...

Otto Lerbinger, professor emeritus, Boston University, USA. Reviews. Editorial reviews. Publisher Synopsis 'An interdisciplinary book providing a lively and sophisticated engagement with a wide range of topics of prime importance to global managers. Through a blend of theory, examples and analytical Read more... User-contributed reviews. Tags. Add tags for "The global manager : contemporary ...

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Otto Lerbinger is professor emeritus at Boston University. He has lectured around the globe on issues of corporate communication, management, and public relations. Bibliographic information. Title: The Crisis Manager: Facing Risk and Responsibility LEA's communication series The Crisis Manager: Facing Risk and Responsibility, Otto Lerbinger Vocational Psychology: Author: Otto Lerbinger ...

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Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the ...

Managing corporate crises : strategies for executives ...

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The Crisis Manager: Facing Disasters, Conflicts, and ...

Otto Lerbinger is Professor Emeritus at Boston University, specializing in corporate public affairs and applying the social sciences to management and communication. He holds a PhD in Economics and Social Science at the Massachusetts Institute of Technology. Product details. Lexile Measure : 1530L; Item Weight : 1.2 pounds; ISBN-10 : 0415892317; Paperback : 400 pages; ISBN-13 : 978-0415892315 ...

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Major Incident Medical Management and Support von: Advanced Life Support Group (ALSG) Verlag:

Otto Dix


Otto Dix

899 RUR
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Andreas Hepp Transcultural Communication


In Transcultural Communication, Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of transcultural communication in our mediatized world. Includes examples of mediatization and transcultural communication from a variety of cultural contexts Covers an array of different types of media, including mass media and digital media Incorporates discussion of transcultural communication in media regulation, media production, media products and platforms, and media appropriation

3900.58 RUR

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Gillis Tamara The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership


Praise for The IABC Handbook of Organizational Communication «Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession—and a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in communication.»—John Deveney, ABC, APR, president, Deveney Communication «Chalk up a win for Team IABC. Editor Tamara Gillis has assembled a winning lineup of the best communicators to compile this useful, readable Handbook. Not another how-to-do-it tactical manual, this volume draws from theory and global best practices to explain the strategic reasons behind modern communication. A must-read for anyone interested in understanding the communication profession and a useful desktop companion to the professional communicator's dictionary and style guide.»—William Briggs, IABC Fellow and director, School of Journalism and Mass Communications, San Jose State University «It is a real pleasure to read this latest version. It presents a sound, research-based foundation on communication—its importance to organizations, why the function must be strategic, and what it takes to get it right.»—John G. Clemons, ABC, APR, corporate director of community relations, Raytheon «All myths about organizational communicators being brainwashed, biased corporate journalists are out the window. This stellar compendium from dozens of authors, researchers, and editors of high professional stature is timely and forward-thinking. Communication students particularly will benefit from understanding the complex disciplines that intertwine and drive effective organizational communication.»—Barbara W. Puffer, ABC, president, Puffer Public Relations Strategies, and associate professor and course chair, Communications Studies and Professional Writing, University of Maryland University College

10947.86 RUR

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Otto Dix


Otto Dix

1999 RUR
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Керамогранит Cersanit Otto Beige 32,6x32,6 керамогранит


Керамическая плитка Cersanit Otto Beige 32,6x32,6. В упаковке 11 шт (1,17 м2).

866 RUR
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Футболка Otto Kern Футболка


Ассиметричный крой.

2790 RUR
Футболка Otto Kern

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Tom Pfister Eva and Otto


Eva and Otto is a true story about German opposition and resistance to Hitler as revealed through the early lives of Eva Lewinski Pfister (1910–1991) and Otto Pfister (1900–1985). It is an intimate and epic account of two Germans—Eva born Jewish, Otto born Catholic—who worked with a little-known German political group that resisted and fought against Hitler in Germany before 1933 and then in exile in Paris before the German invasion of France in May 1940. After their improbable escapes from separate internment and imprisonment in Europe, Eva obtained refuge in America in October 1940 where she worked to rescue other endangered political refugees, including Otto, with the help of Eleanor Roosevelt. As revealed in recently declassified records, Eva and Otto later engaged in different secret assignments with the US Office of Strategic Services (OSS) in support of the Allied war effort. Despite their vastly different backgrounds, Eva and Otto gave each other hope and strength as they acted upon what they understood to be an ethical duty to help others threatened by fascism. The book provides a sobering insight into the personal risks and costs of a commitment to that duty. Their unusually beautiful writing—directed to each other in diaries and correspondence during two long periods of wartime separation—also reveals an unlikely and inspiring love story.

2379.18 RUR

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Louise Otto Louise Otto: Frauenbewegung in Deutschland

Группа авторов Business Communication


With advice and tools for improving a wide array of communication skills–from delivering an effective presentation to drafting proposals to the effective use of e-mail–Business Communication helps managers deliver information effectively.

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Группа авторов Culture and Crisis Communication


A collection of case studies from nonwestern countries that offers an analysis of the significant role culture plays in crisis communication Culture and Crisis Communication presents an examination of how politics, culture, religion, and other social issues affect crisis communication and management in nonwestern countries. From intense human tragedy to the follies of the rich, the chapters examine how companies, organizations, news outlets, health organizations, technical experts, politicians, and local communities communicate in crisis situations. Taking a wider view than a single country’s perspective, the text contains a cross-cultural and cross-country approach. In addition, the case studies offer valuable lessons that organizations that wish to operate or are operating in those cultures can adopt in preparing and managing crises. The book highlights recent crisis events such as Syria’s civil war, missing Malaysia Flight MH370, andJapan’s Fukushima Daiichi nuclear power plant disaster. Each of the case studies examines how culture impacts communication and responses to crises. Authoritative, insightful, and instructive, this important resource: Analyzes how nonwestern cultures respond to crises Covers the role of culture in crisis communication in recent news events Includes contributions from 18 international authors who provide insight on nonwestern culture and crisis communication Written for communication professionals, academics, and students, Culture and Crisis Communication presents an insightful introduction to the topic of culture and crisis communication and then delves into illustrative case studies that explore intra-cultural and trans-boundary crisis communication.

4946.36 RUR

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